Affiliate marketing is a commission-based marketing arrangement in which an advertiser pays a commission to a publisher for referring customers to its products or services.
Although affiliate marketing has been around for a long time, it has only recently begun to gain traction as a mainstream marketing channel. With the advent of digital marketing and the rise of e-commerce, affiliate marketing has become more accessible and effective for businesses of all sizes.
So, is affiliate marketing still worth it in 2022?
Yes, we believe affiliate marketing will still be a valuable marketing channel in 2022 and beyond. Here’s why:
1. Affiliate marketing is performance-based
One of the biggest advantages of affiliate marketing is that it’s a performance-based marketing channel. This means that businesses only pay commissions to publishers who generate results, such as sales or leads.
This makes affiliate marketing an attractive option for businesses, as they only have to pay for results. In contrast, other marketing channels, such as paid advertising, can be quite expensive, even if they don’t generate any results.
2. Affiliate marketing is flexible
Another advantage of affiliate marketing is that it’s a flexible marketing channel. businesses can choose to work with publishers who specialize in a particular type of marketing, such as email marketing, social media marketing, or search engine marketing.
This flexibility allows businesses to tailor their affiliate marketing campaigns to their specific needs and objectives.
3. Affiliate marketing is cost-effective
Affiliate marketing is also a cost-effective marketing channel. This is because businesses only pay commissions to publishers when they generate results.
In addition, affiliate marketing can be integrated with other marketing channels, such as paid advertising and SEO, to create more effective marketing campaigns.
4. Affiliate marketing is growing in popularity
Affiliate marketing is also growing in popularity. According to a report by Forrester, the global affiliate marketing market is expected to grow from $6.5 billion in 2017 to $11.8 billion by 2022.
This growth is being driven by the increasing popularity of e-commerce and the growth of digital marketing. As more businesses adopt digital marketing strategies, they will need to use affiliate marketing to generate results.
5. Affiliate marketing is a well-established channel
Finally, affiliate marketing is a well-established marketing channel. It has been around for a long time and has been used by many businesses to generate results.
This experience means that affiliate marketing is a reliable and effective marketing channel that businesses can trust.