Discover the best email marketing services in the market today to help you choose the best tool for your team.
Email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types, and an email marketing platform is one of the first additions to a marketer’s tool belt — and for good reason.
Email marketing remains a quick and effective way to engage and nurture leads into loyal customers. Simply, email marketing services exist to make the process of email marketing simpler — they have features and capabilities that enhance and streamline email communication (among other things) to help you identify qualified leads, nurture those leads, and close more deals.
But with so many email marketing tools available today, where should you start? We’ll answer those questions and more in this guide to email marketing services.
What is an email marketing service?
Email marketing services and software streamline all of your email marketing efforts. They have a wide range of features depending on the service you choose — however, they often have functionality related to automation, subscription, general email communication, notifications, monitoring, campaigns, integration with other marketing, sales, and service software, and analytics.
Why is an email marketing service important?
Today, email marketing services continue to be an integral, strategic tool for businesses of all sizes across all industries — they help businesses build strong relationships with prospects and customers all while moving them through the buyer’s journey and maintaining strong communication throughout.
Not to mention, as ESPs continue to develop, features like A/B Testing, automation, and personalization have made the tools even more valuable to a marketer looking to engage with an increasingly fragmented audience.
Now let’s look at some of the best email marketing services today — one of which you might choose to implement at your company.
Best Email Marketing Services
1. AWeber Email Marketing Software
AWeber is one of the leading email marketing platform. It is easy-to-use and Flexible email marketing tools to automate your campaigns and build your brand. Small businesses have been relying on AWeber to provide them with the power to reach out and build a strong customer base. Email marketing newsletters, versatile autoresponders, and audience segmentation come together to help you build a powerful automated marketing campaign. Plus, data collection and performance analysis ensure you have all the information you need to keep improving and growing. Few remarkable features are listed as below.
Audience Building: Create your adience by segmenting your mailing lists and keep them engaged with your brand.
Email Marketing Automation: Keep in touch across the entire customer journey with versatile email automation tools.
Campaign Optimization: Improve your marketing with access to rich data that helps you identify what works, and what doesn’t.
Easy, Powerful Campaign Creation: AWeber makes it easy to create the perfect campaigns with newsletters, autoresponders, and other emails that perfectly reflect your brand.
2. HubSpot Email Marketing Software
Best for email marketing that’s powered by CRM data. HubSpot’s free email marketing software is easy to use, has an extremely high deliverability rate, plus all the bells and whistles you’d expect to see within an ESP.
When creating an email, you can pick from one of many drag-and-drop email templates, or you can craft a custom template tailored to your brand. Once you’ve got your template, incorporating content is simple and intuitive.You can also personalise and preview your emails for different recipients based on device type, country, or list inclusion — or use a simple personalization token to ensure that each email includes content that’s specific to each recipient.
Best for creating automations and sending multimedia, interactive emails. Moosend is an email marketing and marketing automation platform that offers a variety of features at an affordable price.
Moosend’s platform allows you to create email newsletter campaigns, landing pages, and subscription forms in a fast and reliable way. With the drag-and-drop editor, you can either create an email newsletter from scratch, using interactive elements like videos, or use one of the ready-made templates. You can create specific campaigns for segments of your audience by using the advanced automation features. You can use one of the ready-made workflow recipes or create your own with the drag-and-drop builder.The reporting and analytics tools give you measurable results, allowing you to make informed, data-backed decisions.
Best for creating custom workflows. Omnisend is an easy-to-use platform that offers automation workflows for any stage of the customer journey.
What separates Omnisend from other email marketing tools is the omni-channel functionalities, which offer greater control over how and where you connect with your audience. In the automation workflow, you can add email, SMS, push notifications, Facebook Messenger, WhatsApp, and more. If you’re trying to reach a specific audience that might not respond well to traditional email communication, using a tool like Omnisend can help you build and manage more customised, targeted communication workflows. This doesn’t just help you connect with your audience better — it also provides a less disruptive, more personalised experience for your contacts.
5. Pabbly Email Marketing
Best for delivering bulk emails. Pabbly Email Marketing is an email marketing software that enables you to send bulk emails either by connecting via SMTP or external SMTP.
Pabbly provides access to SMTP routing, workflow automation, email scheduling, and much more without any restrictions. With the help of marketing automation and autoresponders included in the tool, you can schedule emails in advance and create triggers to avoid manual follow-up responses. Additionally, Pabbly offers responsive email templates and a
drag-and-drop email editor for easy customization. The email tracking feature allows you to track data such as bounce rate, open rate, and click-through rate so you can improve upon your email marketing and campaigns.
Best for sending automated nurturing and text message campaigns. SendinBlue is an email marketing platform that helps customers send a total of over 30 million automated emails and text messages every day.
On top of email, SendinBlue also has a forms tool that allows you to collect new leads, which you can then segment into specific lists and enter into email nurturing campaigns. Not sure how to kick off your email nurturing campaign? No problem. SendinBlue has workflows that give you access to a number of pre-made automation campaigns tailored to your specific goals.
7. Constant Contact
Best for creating email drip campaigns and easy-to-use templates. Constant Contact is a popular email marketing service that works well for many industries.
The service comes with over 100 email templates that you can either use as-is or customise. Once your email looks good, you can easily schedule it to send to your contacts at any time you choose. In addition to drip email campaigns, you can also have emails go out at a regular cadence to celebrate specific events — for example, you could have a regular email go out on each customer’s birthday.
Choose Your Email Marketing Service
Most email marketing tools offer the essentials needed to craft a basic email newsletter, but there are fewer options if you want a range of top-notch features such as complete customization, available support, and data analysis.
The best email marketing tool for you depends on your team’s goals and particular needs — so, review the options above as well as the services’ product and pricing pages to get started. In my 15 years of my careers, I have used numerous email marketing tools but at last I concludes that AWeber is the market leader in terms of features as well as pricing. You can try for Free from below link